10 Lessons Every Small Business Can Learn from Domino’s (Part Second)

In Second Part, we will discuss about 5 lessons to learn from Domino's that every small business team should know.

(1) Rethink and redesign products regularly

Between 2005 and 2009, Domino received a lot of criticism. Many customers complained that the pizza and its crust tasted like cardboard. Taking this feedback seriously, Domino's completely ditched the old pizza recipe and replaced it with a new flavor in 2009. rice field. It's important to take customer feedback seriously and regularly redesign and reinvent your products and services.

(2) Utilization and innovation of technology

Domino's comes with an "Anyware program" that lets you order pizza via Alexa and Slack. You can also order from Google Home and Facebook Messenger. Domino's even made tweet-order pizzas. In 2016, Domino partnered with his startup Flirtey to create New Zealand's first pizza delivery drone. The same year, the company also introduced a self-driving pizza delivery vehicle. Small businesses also need to adopt new technologies and apps to innovate and improve their operations. 

(3) Reduce customer effort

Domino's introduced a zero-click pizza delivery app in 2016. A countdown timer starts when the user opens the app. If you don't stop the timer after 30 seconds, the app will automatically send you a delivery order based on your recent orders and preferences. With the Zero Click app, you can automatically reorder your favorite dishes every time you open the app. Order your pizza in just a few clicks. But saving customers time, even if it's just a few seconds, is important to Domino's. Even small things can have a big impact. Small businesses also need to find ways to save time with their customers. If you save your customers time, they will love it and come back for your product or service. It might be a simple idea for you, but it can have a bigger impact for your customers. 

(4) Go Digital

Domino's was doing well when all his other pizza chains were underperforming due to the economy, changing food prices and political uncertainty. A key factor is his digital transformation of the customer's buying experience. It's faster and better than its competitors. Domino knows how to place a 100-sy order 100% digitally. Domino's made sure no one had to call them. Dominos has enabled its customers to use its website and app to order, pay, and track deliveries. They even incentivized for buyers to order online instead of calling. You can also digitize your business and improve the customer experience. Find and use all the technology, software and apps out there to make your customers' lives easier. they will pay you back

(5) Believe in yourself and your team

When they started, Domino's was a nondescript restaurant with no place to sit. Along the way, their pizza was criticized for its taste. A few decades later, however, it is a company with over 4 billion in sales, 17,000 locations and over 14,000 employees. We've all had Domino's pizza at some point in the past. All buildings were once blueprints. Every king was once a crybaby. Every business starts small but can grow bigger and better. Your small business is no exception. keep going. run a marathon!