The history behind the pizza chain can teach startups some lessons.
Domino's had humble beginnings, with no space for people to sit in the restaurant. So the founder decided to deliver the pizza to the customer's house. From there, 17,000 stores will be opened in 2020. In the United States alone, Domino's delivers more than 1 million pizzas every day.
In This part one, we will discuss about 5 lessons to learn from Domino's that every small business team should know.
(1) Do not quit early. Stay long enough in the game.
Tom Monaghan and his brother James Monaghan wanted to start a pizza business and in 1960 took over the operations of Dominic's Pizza, a small pizza restaurant owned by Dominic DeVarti in Michigan for $1400. Just eight months after his grand opening, James unwilling to continue his Monaghan traded half of the partnership for an old Volkswagen his Beetle, which he used to deliver pizza. rice field. With a market capitalization of over $18 billion today, James could have bought at least 1,000 Volkswagens if James had stayed and played long enough. Startup, he is not in the 100m race. Marathon. I get tired, my feet hurt, and I need water or juice in between. It takes time and a lot of motivation to complete. But if you stay long enough, the rewards are great.
(2) Get ideas from anyone, anywhere
When Tom and James bought a pizzeria, it was called Dominic's.By 1965, Tom Monaghan had bought two more pizzerias, and in all he had three locations. Tom tried to use the same name (Dominic's name) for his two other stores that he added, but the original owner did not allow Dominic's name to be used. After returning from pizza delivery one day, employee Jim Kennedy suggested the name "Domino." Tom liked the idea and in 1965 he officially changed the name of the company to Domino's Pizza, Inc. Great ideas can come from anyone. is open Your next small business idea will come from a team member, customer, or supplier.
(3) Branding and logos can be simple.
The company logo, in 1965, consisted of his three dots representing the three stores. Tom planned to add new points for each new transaction. But with so many new businesses growing so quickly, that idea didn't work. So the company stuck with his three-dot logo. Your brand matters. But it's easy.
(4) Keep offerings simple.
Domino's believed the simplicity of the menu led to high quality ingredients and an efficient store. For most of its existence, nearly 30 years, Domino's Pizza offered only two sizes of pizza, 11 toppings, and one soft drink (Coke). A simple, straightforward product for small businesses is easy for customers to understand and purchase. Keep your products and services simple, easy to understand, and easy to use. Smooth.
(5) Promise your customers great service levels and honour it.
A guarantee Domino provides to its customers that the pizza will be delivered within 30 minutes of ordering or receive the pizza for free. This is amazing considering they have to prepare, pack and deliver custom pizzas. All within 30 meters.
Even small businesses can make interesting, challenging, and actionable promises to their customers. Reward them when your team does it. Reward the customer if they miss it.
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